Teva Pharmaceuticals Custom Snow Globes

Teva Pharmaceuticals’ Netherlands office contacted me to help in producing a very special incentive for kids to learn how to use their asthma inhalers (or “puffers” as they are often called).

Claudia and Gerard’s idea was for doctors to receive a snow globe featuring Teva’s mascot “Max” to keep on their office desk. Whenever a child is first prescribed an asthma inhaler, the child can learn how to breathe slowly in and out, while watching the snow settle in the globe.

I really love the idea of cultivating a slowed, enjoyable and thoughtful experience for kids in what might otherwise be a scary situation. Whilst this globe provides outstanding and original branding for Teva and Max, it is also making life better for lots of little Netherlands kids!

Everyone loves the snow globes. They are really cute, but look very professional.

Gerard, Teva Netherlands